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The 4 am Report

Jul 30, 2021

Spotify charges ahead

Spotify continues to dominate over all other podcasting platforms, announcing they have 165 million paid subscribers (compared to Apple’s estimated 55 million) and that their ad revenue was up 627% in Q2. Impressive. 

This comes on the heels of Spotify continuing to invest heavily in both...

Jul 29, 2021

Are you bored by the traditional tired-to-death podcast formats that everyone uses, (probably) even you? Learn how to mix it with 12 imaginative podcast formats to help you engage and entertain your audiences: 

  • Strategic and tactical teaching 
  • Episode arcs, podcast cohorts and show & tell
  • Sharing tactical processes,...

Jul 23, 2021

The Brewing Podcasting Wars
Amazon recently purchased one of the top listened-to podcasts, Smartless, -- hosted by Jason Bateman, Sean Hayes, and Will Arnett -- for 80 million bucks! Their plan? 

To release new episodes on Amazon one week before releasing them to other podcasting platforms. This followed Spotify’s...

Jul 22, 2021

This episode of 🎙The 4 AM Report!🎙 Will and I share how to use podcast cohorts to get a host (pun intended) of great benefits, including:

🎙 Accountability – when you have to get it done
🎙 Less bandwidth – another way to get more done for less effort
🎙 Amplified networks – benefit from a wider audience...

Jul 16, 2021

🚨🚨We interrupt regular programming to bring you this week’s news at the intersection of entertainment and marketing.🚨🚨

Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty.

Dundas is done
If you know Toronto, you know Dundas St. But soon...