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The 4 am Report

Jul 30, 2021

Spotify charges ahead

Spotify continues to dominate over all other podcasting platforms, announcing they have 165 million paid subscribers (compared to Appleโ€™s estimated 55 million) and that their ad revenue was up 627% in Q2. Impressive. 

This comes on the heels of Spotify continuing to invest heavily in both...

Jul 29, 2021

Are you bored by the traditional tired-to-death podcast formats that everyone uses, (probably) even you? Learn how to mix it with 12 imaginative podcast formats to help you engage and entertain your audiences: 

  • Strategic and tactical teaching 
  • Episode arcs, podcast cohorts and show & tell
  • Sharing tactical processes,...

Jul 23, 2021

The Brewing Podcasting Wars
Amazon recently purchased one of the top listened-to podcasts, Smartless, -- hosted by Jason Bateman, Sean Hayes, and Will Arnett -- for 80 million bucks! Their plan? 

To release new episodes on Amazon one week before releasing them to other podcasting platforms. This followed Spotifyโ€™s...

Jul 22, 2021

This episode of ๐ŸŽ™The 4 AM Report!๐ŸŽ™ Will and I share how to use podcast cohorts to get a host (pun intended) of great benefits, including:

๐ŸŽ™ Accountability โ€“ when you have to get it done
๐ŸŽ™ Less bandwidth โ€“ another way to get more done for less effort
๐ŸŽ™ Amplified networks โ€“ benefit from a wider audience...

Jul 16, 2021

๐Ÿšจ๐ŸšจWe interrupt regular programming to bring you this weekโ€™s news at the intersection of entertainment and marketing.๐Ÿšจ๐Ÿšจ

Welcome to the Thirst List. A Friday edition of the hits, the misses, the causes, and the people that left us Thirsty.

Dundas is done
If you know Toronto, you know Dundas St. But soon...