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The 4 am Report


Aug 8, 2019

Are you guilty of copyright infringement on your social channels and don’t even know it?

In this episode of The 4 am Report we chat with Cynthia Mason, Lawyer and Trademark Agent. We invited Cynthia on to talk about intellectual property in a digital age, and also give us some much needed advice on where the line is when it comes to copyright infringement on your social channels.  

Cynthia starts by giving us a 101 on intellectual property. What you can and can’t trademark. And why it’s so important for businesses to do this:

“Your intellectual property is what sets you apart from everyone else out there.  At the heart of it the laws enable you to stop your competitors from competing with you.”

Then we get into an area that in Cynthia’s own words is “a bit messy.”

With social media, brands have become a lot more relaxed and realized the need to play in pop culture speak.

Sometimes, that can result in accidentally stepping over the line.

Will gave the example: “What if I’m a plumber, and I tweet ‘We’re the Superman of sink unclogging’. Did Will step over the line?  

Click to listen and see what Cynthia has to say about this. Plus she gives a bunch of tips to ensure you stay in the grey area and don’t cross the line.

About Cynthia

Cynthia Mason

Cynthia Mason is a Canadian lawyer and trademark agent who helps innovative businesses protect their names and logos. Over the last 15+ years, she has helped businesses of all sizes and stages protect their trademarks, and she’s passionate about teaching business owners how to protect all the hard work they’ve invested into growing their brands.

Connect with Cynthia

Website

LinkedIn

Facebook and Instagram: @MasonProfessionalCorporation