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The 4 am Report

Mar 30, 2022

Who remembers fireside chats? 
Who remembers large scale events where it was all overwhelming and people were in all kinds of rooms? 

But then you found this one space where people were having a fireside chat about a topic of interest when you went there, and it felt like some sort of respite from the rest of the...


Mar 24, 2022

Spring has sprung ๐ŸŒท

And it brings with it a deeper dive into what you can do with a podcast, especially if you plan to stick around for 25 episodes or more, or already have over 25 episodes under your belt.

Now you may wonder why I'm putting both of those into the same category.

The reason is that there really are...


Mar 17, 2022

Congratulations ๐ŸŽ‰ 

You've stuck around for the third in a three-part arc about the types of episodes that you can employ for podcasting.

Listen up especially carefully if podcasting is on your mandate for 2022 and you're trying to put together a plan! 

We've talked about teaching podcasts, and show-and-tell...


Mar 9, 2022

This is the second in a three episode arc about the types of episodes that you can employ within podcasting. And these types of episodes will give the hero's journey a little bit of run for its money.

If weโ€™re being honest, the hero's journey has been consistently executed by almost every podcaster BUT not everyone...


Mar 2, 2022

Is wonderful Hero's Journey storytelling possible? Heck, yes. Does the average business podcaster know how to masterfully storytell by asking the right questions of a guest? I would argue not. 

So in its place, what are the types of things that you can do? What is it other than the one-on-one interview style that you...