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The 4 am Report

Nov 25, 2021

Today we’re extolling the virtues of a co-host format! Susan Diaz and Will Lamont have been the resident co-hosts of The 4am Report for 2.5 years and nearly 150 episodes! Typical episodes were either both of them with a guest, or the two of them presenting marketing advice in a teaching format. 

And we think 150 is a...


Nov 19, 2021

Attention thirsty readers everywhere! Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture? This week Susan is joined by Jackie Porter, award-winning financial planner who has been in the financial industry for the past 23...


Nov 18, 2021

Let’s talk about crisis communications. Pre-pandemic, it was the bastion of very large enterprise, with trained teams of PR leaders to man the desk. Post-pandemic, crisis communication is much more mainstream. We all navigate a time of tricky socio-political nuance that is the 2020s.

How do you respond to...


Nov 12, 2021

Attention thirsty readers everywhere! Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture? This week Susan is joined by Angelique Binet, social media marketing consultant specialized in paid traffic and client acquisition...


Nov 10, 2021

Brands have been using stories to attract their audience and retain customers for centuries. At the same time, it’s never been harder to be seen and heard as brands compete for attention in today’s busy online channels (TMI much?). So, how should brands go about increasing their content publishing so that their...