Jul 2, 2020
It’s time for another episode of the 4 AM Report, and folks - we’re halfway through 2020! Woohoo!! 🦠🎉🦠🎉 #ByeFelicia
This week, we chat with Dale McDermott, COO of Canada's LGBT+ Chamber of Commerce, about the impact of the LGBTQ+ community on travel and tourism.
For example, taking Pride 🏳️🌈 🏳️🌈 🏳️🌈 and the Pride Parade/Weekend virtual due to Covid-19, while super fun and well attended, left a massive economic hole in its wake.
How massive? Check these numbers from Pride/Pride Weekend, 2019:
🌈 1.7 million+ Pride Toronto attendees
🌈 $100,000+ donated to charity
🌈 A whopping $374 million to Ontario’s GDP
🌈 $149 million in tax revenue
🌈 And events directly supported 3,392 jobs
Dale talks about the LGBTQ+ traveler, and why it behooves those in the travel industry to give their marketing a shake, become more inclusive, and tap into what is, year-round, a $12 billion-dollar travel market. 💰💰💰
It’s the power of love, friends! 💞 💘 💞
Dale McDermott is Chief Operating Officer of CGLCC, Canada's LGBT+ Chamber of Commerce. Established in 2003, CGLCC is a trusted partner linking LGBT+ businesses in Canada to the wider business community.
Dale has held many leadership positions within not-for-profit organizations. Dale is a member of the Board of Directors of Canadian Club Toronto, Canada’s preeminent public affairs podium. He is a member of the Banff Forum, a network of young Canadian leaders from the private, public and not-for-profit sectors committed to reinvigorating debate in Canada about key public policy issues with the goal of building a better Canada.