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The 4 am Report

Jul 2, 2020

Itโ€™s time for another episode of the 4 AM Report, and folks - weโ€™re halfway through 2020! Woohoo!! ๐Ÿฆ ๐ŸŽ‰๐Ÿฆ ๐ŸŽ‰ #ByeFelicia

This week, we chat with Dale McDermott, COO of Canada's LGBT+ Chamber of Commerce, about the impact of the LGBTQ+ community on travel and tourism. 

For example, taking Pride ๐Ÿณ๏ธโ€๐ŸŒˆ ๐Ÿณ๏ธโ€๐ŸŒˆ ๐Ÿณ๏ธโ€๐ŸŒˆ and the Pride Parade/Weekend virtual due to Covid-19, while super fun and well attended, left a massive economic hole in its wake. 

How massive? Check these numbers from Pride/Pride Weekend, 2019:

๐ŸŒˆ 1.7 million+ Pride Toronto attendees

๐ŸŒˆ $100,000+ donated to charity

๐ŸŒˆ A whopping $374 million to Ontarioโ€™s GDP

๐ŸŒˆ $149 million in tax revenue

๐ŸŒˆ And events directly supported 3,392 jobs 

Dale talks about the LGBTQ+ traveler, and why it behooves those in the travel industry to give their marketing a shake, become more inclusive, and tap into what is, year-round, a $12 billion-dollar travel market. ๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ

Itโ€™s the power of love, friends! ๐Ÿ’ž ๐Ÿ’˜ ๐Ÿ’ž


About Dale

Dale McDermott is Chief Operating Officer of CGLCC, Canada's LGBT+ Chamber of Commerce. Established in 2003, CGLCC is a trusted partner linking LGBT+ businesses in Canada to the wider business community.

Dale has held many leadership positions within not-for-profit organizations. Dale is a member of the Board of Directors of Canadian Club Toronto, Canadaโ€™s preeminent public affairs podium. He is a member of the Banff Forum, a network of young Canadian leaders from the private, public and not-for-profit sectors committed to reinvigorating debate in Canada about key public policy issues with the goal of building a better Canada.