Jul 18, 2019
Creating posts take a long time - especially when you’re responding to every single interaction one at a time. Quite frankly, you don’t have time for that. With a jam-packed schedule and countless interactions, it feels impossible to get your checklist done or even want to do it in the first place. In this episode, we’re staying up with Andrea Buckett, celebrity chef and influencer, to talk about tips and tricks to grow your social media real estate while growing your business success.
The first step is to start with you
Like with all things, the first step is to start with reflecting upon yourself. What does your job require you to do? What tasks do you do to keep your business running? What needs to be done for your business? Then, start thinking about what you like to do. Do you like to plan or execute? Do you like to edit the photos or take them? Think of a few things you really like doing in your business - then outsource everything else.
Call a friend
Sometimes it’s hard to know what to let go of - especially when you’re so used to being in control of everything in your business. If you’re going to grow, you need to let go of those tasks that you aren’t an expert in. Start by giving away tasks that you don’t enjoy, don’t know much about or find yourself procrastinating on.
If you’re going to outsource, however, don’t forget to consider your budget. What are you trying to achieve and how much can you afford to pay to get it done? Is it more valuable to your business to pay another talent to help me fulfill this? Once you’ve asked yourself these questions, you need to decide whether you need talent or technology to best fit your needs and help you build your business.
Unplug and play
Unplug and play is a calendar tool that schedules 4 videos, 1 audio and 4-5 visual posts a week. This ensures that your content is available through various formats for your audience to consume. For instance, you can record a video and pull the audio from it to make a podcast episode. Then you can create some visuals that depict key learnings. You’re making sure that your audience is getting consistent content by scheduling and filling up your calendar with pre-loaded content.
Write a job description
Before you outsource work to anyone, write a job description of exactly what you want them to do. If someone tells you that your expectations aren’t realistic or that the responsibilities you assigned them don’t make sense for their position, that’s okay! What you do need is a vision for what and who this person is. Don’t underestimate multi-format micro-creators. They have the ability to create various formats for you - whether it’s video, audio or visual pieces. Today, the world operates in a gig-economy.
So where can we find these experts? This is where networking is crucial. Post your job description out there and ask if anyone has any recommendations. You’ll be surprised to see how many people are willing to make referrals.
Followers: value or vanity?
People will tell you that followers are vanity metrics - which is absolutely true. However, Instagram requires you to have a certain amount of followers in order to use their link or “swipe up” features. Keep in mind that for every 100 people that you follow, 30 will follow you back.
This is where you can get extra help from either talent or technology to follow the right people and engage with them at least every half hour, every day. Start by following those you admire - you want to engage with other people’s content that will bring eyeballs from their following to your account. You can also do it the old fashioned way and directly ask them to give you a shoutout! Have your talent use a key message document where you will pinpoint what they’re allowed to say in certain circumstances.
If you go the technological route, you may want to consider chatbots. Although very controversial, this piece of artificial intelligence that assists you by using keywords. Think about who exactly you’d like to follow and define it clearly for the chatbot. Then set a low level - let’s say you’d like at least 20 people to be reached and interacted with today and it will do just that.
In the food industry for over 20 years, Andrea Buckett’s career has run the culinary gamut. Chef, caterer, culinary instructor, recipe developer and media personality. Andrea’s creative approach to food and her ability to connect to her audience is the foundation of her success.
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You might also find it useful to review our previous episode about influencers with Vanessa Grant - listen here.
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