Sep 4, 2024
Welcome to the very first episode of “AI Literacy for Entrepreneurs”! 🎉
In this inaugural episode, I’m pulling back the curtain on a big, bold decision: rebranding our beloved 5-year-old podcast, "The 4am Report", into its new identity, "AI Literacy for Entrepreneurs."
After years of exploring what keeps founders and marketers up at night, the past year made it clear that our mission was evolving - pivoting sharply into the world of AI. And so, a rebrand was in order.
What You’ll Learn in This Episode:
🔍 Why Rebrand a 5-Year-Old Podcast?
Find out the emotional and strategic reasons behind saying goodbye to “The 4am Report” and how we knew it was time for a name that reflects our current mission.
🤖 The Power of AI in Rebranding
Discover how I used AI tools like ChatGPT and custom GPTs to brainstorm new names, analyze past themes, and gather community feedback to guide the rebrand process.
📝 The 3 Key Criteria for the New Name
I break down the three things I knew the new name needed:
AI in the Name: To align with our mission and reflect the core of what we’re doing.
Findable but Distinct: A unique name that is easy to find but avoids trademark headaches.
Built to Last: A name that stands the test of time, not just a passing trend.
📊 Engaging the Community
Learn how we included our audience in the rebranding process, from
polls on LinkedIn and Instagram to direct feedback, and why this
transparency was crucial to finding a name that resonates.
🔎 Navigating Trademark Availability and Market Research:
Hear how AI tools like Perplexity simplified the search for name availability and helped us make a plan to avoid potential trademark issues, ensuring our new identity was both unique and legally sound.
Why This Episode Matters:
Rebranding is more than just a name change - it’s a strategic
pivot. Whether you’re considering a rebrand or looking to leverage
AI for smarter business decisions around your business
infrastructure intellectual property, this episode offers a
practical framework for making a significant brand transition with
confidence.
🎉 Join us as we embark on this new chapter, doubling down on our mission to make AI accessible, actionable, and valuable for entrepreneurs everywhere. Stay tuned for more episodes packed with insights, interviews, and AI strategies designed specifically for your business growth.
Subscribe to “AI Literacy for Entrepreneurs” and share your thoughts on this episode. What does AI mean for your business? How do you see it shaping your future?
Connect with me, Susan Diaz, on LinkedIn for real-time AI insights and updates.