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The 4 am Report

Aug 23, 2023

Welcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads. 

We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive tasks. 

Pasha shares real examples of how he's using AI tools, like ChatGPT, MidJourney, Perplexity, Bard, Claude and others, in his own work and life to save time. We also talk about the implications of generative AI and whether using it is "cheating." 

Key Takeaways:

🎯 It's important to look past the hype and focus on how AI can benefit your specific business. Start by identifying repetitive tasks that drive you crazy. 

βœ‹ AI should be used as a force multiplier, not something you solely rely on. It excels at turbocharging and amplifying human capabilities.

πŸ“š Create a system to catalog AI use cases and tools tailored to your needs. This "second brain" allows you to easily reference them later. 

βœ‹ Using generative AI isn't cheating, it's embracing technology to work smarter. Be transparent about your use of it.

🚨 Founders and revenue leads should dedicate time to understanding AI at a high level and how it applies to their industry. But don't jump into AI just because it's trendy.

πŸ“ˆ AI holds great promise for removing friction from processes and making founders' lives easier. Use it to reclaim time for priorities like health, family, and rest.

πŸ“ AI resources and tools mentioned in this episode πŸ“

Follow Pasha Irshad - he’s worth your time:


Shape & Scale - Pasha's company, focussed on automation for SMEs. From storytelling to your tech stack, they help orchestrate growth for B2B SaaS companies 

Follow Susan Diaz on Linkedin for daily tips and strategies on using AI to create exponential marketing: 

The UNboring AI Shift - Marketing x AI newsletter for SMEs - written by Susan Diaz, this deliciously current weekly note delivers news from the world of AI and  explores strategies that will help you get the most out of your marketing using artificial intelligence and marketing automation

πŸ“Œ Generative AI tools referenced πŸ‘‡(it’s worth noting that all of these have a free version, many robust enough for ongoing use)

ChatGPT - ubiquitous at this point, and defo the folks who brought us to mass adoption of AI in one weekend! 

Jasper - a copywriting AI assistant that’s been around for a while and has massively improved in a post ChatGPT world! 

Claude - - generative AI language model. Like ChatGPT but better is the way they tell it. Are they? Stay tuned for our break down on the mainstream NLPs in a future episode.

Building a second brain: 

Notion - Knowledge management system - Wiki x Docs x Prokects - it’s like the concert headliner act of AI tools to many πŸ’β€β™€οΈ  - AI-powered search engine. Think ChatGPT and Google’s love child 😁