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The 4 am Report

Mar 15, 2023

Welcome to The 4am Report! You’ve joined me as I round out the second part of a  2-part mini series where I teach B2B service founders, and content marketers, in detail, about the ‘why’ and ‘how’ of content audits in a recession. 

In this episode, I’ll focus specifically on “the how”; how to make it easy on yourself if you are doing a large-scale audit without the use of a cumbersome and snooze-inducing spreadsheet. (if you haven’t heard the first part, it might be valuable to go back and listen to episode 191. That said, if you are an experienced content creator, jump right into this episode and go back to 191 if you need.)

In under 15 minutes, on this episode, you’ll learn:

📌 About specific tactics to apply to a content marketing audit - specifically how to set up for a larger scale content audit if you have over a hundred pieces of content in the past 18 months.

📌 About why you will need an organizational process to structure and categorize content pieces, as well a visual system that can be used for multiple stakeholders to gain visibility and commit to actions that can be tracked.

📌 The basics of the “Kanban” system of project management, and how to apply the basics of this philosophy of LEAN production for a JIT (just-in-time) inventory control system to a deeply creative and fast-paced field such as publishing and content marketing.

📌 How to pick and put into practice a project management tool - whether Trello, Airtable, or a different one that you use internally, to create a highly visual and fluid interface for organizing large amounts of content and remote team members to ensure that nothing slips through the cracks.

For the full details 🎧 listen to the episode 🎧 

Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 

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Looking for UNboring ways to up-level your content marketing? 

Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.