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The 4 am Report

Mar 2, 2023

Hello and welcome back to The 4am Report! Today I'm kicking off a 2-parter where we will talk, in detail, about content audits. 

The why, the how, AND the hacks to make it easy on yourself if you are doing a large-scale audit that covers over 100 pieces of content.

In the first part, we’ll dive into 3 specific reasons why you need to prioritize a content audit in a recession. Here’s a sneak peek 👇

📌 Content marketing audits are am excellent way to map your digital footprint; either for compliance reasons or because you have great evergreen material that needs reinvigoration

📌 Content marketing audits are a tool to quantify and get deeper insights from your content marketing, beyond just a topline of engagement metrics

📌 Content marketing audits are invaluable when it comes to understanding user behaviour. They can help smooth out user experience (UX) for your ideal client, across multiple platforms, particularly your homebase ie: your website

For the full details 🎧 listen to the episode 🎧 

Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 

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Looking for UNboring ways to up-level your content marketing? 

Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.