Dec 8, 2021
We continue this week with our episode arc around what we can learn from winning examples of marketing in 2021 as we head into 2022.
The categories and channels of
marketing have changed.
Where's your innovation going to come
from?
Today, we wanted to dive deeper into the subject of newsjacking. One of the things that has proved successful for brands over and over again during the pandemic is newsjacking.
Marketing is no longer a one-way, broadcast-only model. What really gets noticed is agility - being able to get involved in conversations, and do it fast. It’s certainly the only thing that stands out on social media!
In 2021 brands excelled at
newsjacking.
It's easy to
assume that the brands in question are always like the big
enterprises and the B2C brands - like the fast food chains
certainly do it.
That said, those are not the only brands that have newsjacked effectively; that have made it their purpose to get out there and get social.
There was Bernie Sanders and the
mittens from the US presidential inauguration. Every brand used
that meme eventually!
Senator Sanders' own team got involved and used
the traction to raise funds for charity.
That said, special mention to
one of the Canadian geniused in this
category!
Ottawa
Public Health!
They created the character ‘Bruce’ And it went viral. Even Ryan Reynolds got involved! They are small municipal level government account, and they've done some amazing work in newsjacking.
What can you learn from those examples?
Take a listen!