Nov 19, 2021
Attention thirsty readers
everywhere! Do you have a story that's got you
absolutely parched? A news item, a marketing hit or miss, something
from the world of entertainment and pop culture? This
week Susan is joined by Jackie Porter, award-winning financial planner who has been in the
financial industry for the past 23 years serving thousands of
families, established businesses, and professionals in the Greater
We're now taking story submissions.
Hit reply and let us know your take on a story that caught your
attention this week. We may even ask you to join us on our weekly
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Lasso markets their way to the top
In the last few
weeks there have been a lot of awards given out and Ted Lasso’s
marketing has repeatedly been getting kudos. They really do go the
distance. Their twitter account is legit “Ted Lasso” who comments.
Even on April fools the governor of Kansas issued a proclamation
that recognizes Ted Lasso.
So why is this
working well? The feel-good subject of the show really lends itself
to this type of marketing and they’ve done really well for a
subject that translates and are getting a lot of attention and
recognition for it.
Are NFTs here to
As marketers we’ve been playing with NFTs
on a gimmick level right now, but after thirsting over them week
after week, we’re realizing that there’s really nothing that has
disrupted the market quite like them. They may be a little
difficult to understand, but there’s definitely a niche market for
them. It also puts a really interesting spotlight on the value of
A new comedy show is coming out from
Anishinaabe comedian Paul Rabliauskas. “Acting Good” will come out
in 10 parts and will star Paul himself. The show is loosely based
on Paul’s actual experiences and follows a failed attempt at living
in a big city. If there was ever a time to come together with
humour and realize we’re not that different and need to treat each
other fairly, this is it.
Uber Pricing Fail
Uber recently announced some changes to
their pricing plan for their ride share option. They’ve taken a
simple concept that evidently was not sustainable and complicated
it to the point of our utter boredom. Honestly let’s just keep
things simple! Simplicity means you can scale which is never a bad
thing. We realize that they’re just trying to keep people happy but
you can’t please everyone!
songs Belong with her
After a bout of Bad
Blood and losing the rights to most of her early music
which was bought out by an ex-manager with a shady reputation,
Taylor Swift saw Red and will not be
just Shaking it Off. She has re-recorded the
albums Fear and Red with the
subtitle (Taylor’s Version) and is reclaiming what is rightfully
hers. In a big win, several large radio stations including iHeart
Radio have vowed only to play Taylor’s version from now on.
For these stories and more,
including Cambridge Dictionary's word of the year, listen to the