EP 137 Anchor your relationships through two-way communication

Oct 13, 2021

Let’s talk about the death of the broadcast-only model; you need two-way communication to build relationships. This abridged episode (the CliffsNotes version) of 🎙The 4am Report🎙 is for busy marketers who need to free up ⏰ to plan and strategize. We share how the Anchor Theory of Content Marketing can help you foster two-way communication and contribute to your sales pipeline. First you need to:

• Expand your network and keep in touch with the people you want to work with
• Navigate the (fine) line between sh*t tonnes of content, spammy content and content people want
• Know thy customer, so you can share content they’ll appreciate.

🎧Tune in for more great tips and tricks🎧