Feb 12, 2021
In a special episode of The 4 am Report we speak to Kevin
Parent of Ottawa Public Health. The man behind the ‘Bruce’ tweet
that went viral after the SuperBowl. Kevin is as fun as you'd
expect him to be. We talk about what spurs wit. The space needed to
respond quickly on social. Kevin gives us the scoop including how
they pivoted to embrace the engagement they were getting. While the
mistaken tweet was planned, making it an experiment on how quickly
misinformation spread came after.
If there’s one episode you listen to this week, this is
it.
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About Kevin Parent
Kevin is a Program and Project Management Officer with Ottawa Public Health (OPH). He has worked on OPH’s social media accounts since 2018. He graduated from Carleton University with a major in Communications and a minor in Sociology, and he is perpetually tired due to having 3 kids (including a newborn).