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The 4 am Report

Dec 21, 2022

Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023. 

Susan covers:

📝 Why podcasting is one of the most powerful tools that you can utilize in your pipeline process to increase your sales 

📝 The importance of...

Dec 7, 2022

Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O'Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They’re walking you through how to approach marketing during a recession. 

Susan and Colleen focus on:

📝 The impact of a recession on Marketing...

Nov 16, 2022

Today on The 4am Report, please say hello to Anuja Kale-Agarwal, National Communications Director at PwC Canada. Anuja  is a global communications professional, with extensive experience in advertising, insurance, and financial services across Asia, the US, and Canada. She brings deep experience in both internal and...

Nov 2, 2022

If you’re a brand that needs to economize in a recession, instead of double down, you want to start to thinking about the places where the maximum impact can be had. Both in efficiency and in dollars. Start by auditing the content that you have. Once you're committed to auditing, you need to follow through with a...

Oct 20, 2022

Today we're going to focus on the relevance of content audits, especially in a recessionary market. There's so much content that we create, as businesses, especially small businesses who might not have endless resources to get things done over and over that it's really worth thinking about what you have and fully...