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The 4 am Report

Dec 29, 2021

We've reached the end of 2021, yo. 
The last few days of the year. 

It's been a mixed bag for many people. That said, the one big thing that emerged this year is a deep need for self-care. 

A deep need to renew, rejuvenate, take care of yourself, take care of your mind, your body, and your spirit. 

In this episode, we...

Dec 22, 2021

This week, we round up the short episode-arc in which we’re spotlighting trends that really dug deep roots into 2021, and will certainly be around to play with in 2022 and beyond. 

Our source of input (delicious at that!) is our weekly live roundup of marketing news, which I co-host with various industry leaders on...

Dec 16, 2021

We continue this mini episode-arc, focusing on some of the key themes that ruled this year on the marketing front, and will reign in 2022. 

We draw your attention to 2 phenomena that are noteworthy, to inspire you as you head into a whole new year of marketing ahead of you.

The first is #freebritney - keep reading! 


Dec 8, 2021

We continue this week with our episode arc around what we can learn from winning examples of marketing in 2021 as we head into 2022. 

The categories and channels of marketing have changed.
Where's your innovation going to come from? 

Today, we wanted to dive deeper into the subject of newsjacking. One of the things that...

Dec 3, 2021

This week Susan is joined by Colleen O'Connell-Campbell, Wealth Advisor at RBC Dominion Securities, and host of 'I'm a millionaire. So, now what?' 🎙

If you've been wondering 'wassuuuuup' with Budweiser lately, you'll be excited to hear that they've moved into the metaverse, releasing a brand...